Trojan – Global Tyre Co. was proud to be an exhibitor at CITEXPO 2025 in Shanghai, marking our 13th consecutive year at this prestigious event. Alongside our sister company Aquila Group, we showcased our brands — Onyx, Honsway and Warrior Tyres — reinforcing Trojan’s reputation as a trusted global leader in tyre sourcing and industry collaboration.
Led by Founders, Nuruddin Abjani and Tony Song, the Trojan team including Zubair Ahmed, Hamid Iqbal, Shahroz Abbas, Sohail Yoosefian, Jennifer Meng, Vicky Tang and Lara Fu were on the ground to engage partners, promote innovation and reinforce our global leadership in B2B tyre sourcing. For us, it was more than a showcase of products; it was a stage where the future of mobility, performance and sustainability came into sharp focus.
From the very first day, the halls were alive with energy. Leading global and Chinese manufacturers unveiled their latest innovations, while distributors, fleet operators and suppliers engaged in meaningful dialogue about the future of tyres in a rapidly evolving market.
Key Highlights from CITEXPO 2025
1. The Rise of EV Tyre Technology
One of the most prominent themes this year was the focus on electric vehicle (EV) tyres. Manufacturers showcased designs optimized for:
- Lower rolling resistance
- Longer mileage
- Reduced noise levels
These innovations align with the global shift toward sustainable mobility, and Trojan recognizes EV-focused tyre technology as a key growth driver in the years ahead.
2. A Hub for Global Partnerships
CITEXPO 2025 attracted industry leaders from Asia, the Middle East, Africa, Europe and the Americas. For Trojan, it was a powerful opportunity to strengthen existing partnerships while exploring new collaborations with distributors, fleet operators, and OEMs. The diversity of tyre innovation on display — from Passenger Car Radials (PCR) to Truck and Bus Radials (TBR), Off-The-Road (OTR) tyres, and speciality applications — underscored the scale of opportunity across markets.
3. Premium Branding and Quality Commitment
Chinese tyre manufacturers, once perceived primarily as cost-driven players, are now establishing themselves as innovative and sustainable brands. This shift reflects a broader industry trend: customers worldwide demand quality, reliability and long-term value over short-term pricing.
Voices from the Trojan Team
At the booth, our sales leaders emphasized the value of relationships over transactions. As Zubair noted, building trust and listening to customer challenges is what creates long-term success.
For Sohail, the highlight was the sheer diversity of visitors — from Asia to the Americas — and how dialogue centered on transparency and collaboration.
Hamid pointed out how sustainability is shaping fleet requirements globally, with buyers seeking tyres that balance durability with environmental responsibility.
Reflecting on Trojan’s 10th year at the show, Vicky Tang highlighted the excitement around new technologies such as self-healing tyres, 3D-printed moulds and advanced vulcanization — proof that the industry is evolving rapidly.
For Lara Fu, CITEXPO was also about teamwork: working side by side with colleagues from Karachi strengthened internal collaboration, which ultimately translates into stronger service for our global partners.
Together, these voices capture the spirit of Trojan’s participation: innovation, collaboration, and customer-centric growth.
Trojan’s Takeaway
At Trojan, we believe CITEXPO is more than an exhibition — it is a strategic platform that shapes the future of our industry. Our participation reaffirmed several truths:
- China is not just the world’s tyre factory — it is now a hub of global innovation.
- The industry’s focus on EV technology, sustainability and performance-driven tyres is accelerating.
- Success lies not only in manufacturing excellence but in building lasting partnerships that deliver trust, profitability and growth.
As a global B2B tyre supplier, Trojan remains committed to bringing these innovations and insights directly to our partners across 100+ countries.
Conclusion: The Road Ahead
CITEXPO 2025 reminded us that tyres are more than rubber and steel — they are the foundation of mobility, safety and progress. For Trojan, the journey ahead is clear: to lead with innovation, empower our partners and continue driving the global tyre industry forward.
Looking to source tyres backed by global expertise and trusted brands like Onyx, Honsway, and Warrior? Connect with Trojan today — your partner in innovation, performance, and long-term growth.
