All Archives - Trojan | The Global Tyre Company

Warrior PCR Tyres: A Pattern for Every Journey

All, Blog, Market & Trade Trends9 hours ago1KViews 7Likes 0Comments

Introducing Frostwarden, AT-Plus and the Cruseross all-terrain rangeA driver choosing tyres for a daily commute has different needs from someone heading onto a gravel road, a muddytrail or a snow-covered highway. Choosing the right tread pattern matters as much as choosing the right tyre size.Warrior’s passenger car radial (PCR) range now offers…

Overseas Growth Lifts Aeolus Tyre’s First-Half Revenue

All, News2 days ago1KViews 8Likes 0Comments

Aeolus Tyre increased its revenue by 8.02 per cent year on year to RMB 3.80 billion (US$566.8 million) in the first half of 2026, with overseas sales growing faster than its domestic business.The Chinese tyre manufacturer reported net profit attributable to shareholders of RMB 106.35 million (US$15.9 million), representing a 3.30 per cent increase…

Wanli Tire Advances IPO as Malaysia Plant Awaits Construction

All, NewsOctober 2, 20261KViews 8Likes 0Comments

Chinese tyre manufacturer Wanli Tire is moving forward with its planned IPO on the Shenzhen Stock Exchange, aiming to raise RMB 2 billion to support production expansion and overseas investment.According to its September 2026 draft prospectus, RMB 930 million of the proposed funds will be allocated to a new high-performance green tyre manufacturing plant…

Do Tyres Expire? What You Need to Know About Tyre Shelf Life

All, Blog, Market & Trade TrendsSeptember 28, 20261KViews 7Likes 0Comments

When we talk about maintenance, tread depth gets all the attention. But there is another critical factor that most drivers overlook: age.Even if a tyre looks brand new, the rubber inside is on a clock. Knowing how long your tyres actually last—and how to spot when they are past their prime—can keep you safe…

Raw Material Prices Surge: What Global Tyre Buyers Need to Know

All, NewsSeptember 21, 20261KViews 7Likes 0Comments

The global tyre industry is facing a significant increase in manufacturing costs.Between 10 August and 10 September, prices of several key tyre raw materials in Shandong, China recorded sharp increases. For tyre manufacturers and international buyers, the scale and speed of these movements are creating a challenging sourcing environment.At Trojan Limited, we believe…

Trojan Limited & Aquila Group at CITEXPO 2026: Listening to the Market, Building What Comes Next

All, Blog, Events & Exhibitions, Exhibition SectionSeptember 21, 20261KViews 7Likes 0Comments

Trojan Limited and Aquila Group were proud to participate in CITEXPO 2026 in Shanghai, bringing together tyre importers, distributors, customers and industry professionals from markets across the world.For Trojan, CITEXPO is more than an exhibition. It is an opportunity to meet the market, understand changing customer expectations and strengthen relationships that extend beyond a…

EU Imposes Anti-Dumping Duties on Chinese Tyres: Global Market Impact

All, NewsSeptember 14, 20261KViews 5Likes 0Comments

On July 7, 2026, the European Commission officially published regulation introducing definitive anti-dumping duties on passenger car and light lorry (PCR/LTR) tyres originating from China. The final definitive duties range between 4.3% and 45.3%, applying to tyres with a load index of 121 or below.This ruling follows an extensive investigation by the EU trade…

Why Visit Us in CITEXPO 2026, When Starting a New Tyre Business

Heading to CITEXPO 2026? How the Right Strategic Partner Helps New Tyre Importers Win Big

All, Blog, Market & Trade TrendsAugust 25, 20261KViews 3Likes 0Comments

Why Connect with Us First?Entering the international tyre trade isn't just about placing orders, it’s about having a growth partner who provides real market clarity, flexible sourcing, and dedicated support. Before stepping onto a massive exhibition floor, see how our relationship-first approach gives new importers a distinct advantage and a clear roadmap to long-term…

Why Recovered Carbon Black is Moving to the Center of Tyre Manufacturing

All, NewsAugust 25, 20261KViews 5Likes 0Comments

As the global tyre industry pushes toward true circularity, Recovered Carbon Black (RCB) is rapidly evolving from a niche recycling solution into a vital industrial raw material.Recent market data highlights a clear trend: demand for RCB is growing significantly faster than traditional carbon black as major tyre manufacturers work to lower supply-chain emissions and…

Why A Tyre Importer Should Attend Tyre Exhibitions

All, Blog, Market & Trade TrendsAugust 21, 20261KViews 3Likes 0Comments

Unlocking New Business Opportunities in the World's Largest Tyre Manufacturing Hub1. Meet Hundreds of Manufacturers in One PlaceMeet hundreds of Chinese tyre manufacturers in a few days, compare product quality, manufacturing capability, certifications, production capacity and export experience, saving time while identifying the right supplier.2. Compare Different Brands Side by…

Before You Compare Tyre Prices at CITEXPO, Ask Yourself This One Question

All, Blog, Events & Exhibitions, Exhibition SectionAugust 13, 20261KViews 5Likes 0Comments

Every year at CITEXPO, I hear the same question from tyre importers and distributors:“What’s your best price?”It is a fair question. Every importer wants to remain competitive, protect margins, and provide better value to customers. The problem is not asking about price. The problem is believing that price tells the whole story.We…

Sailun Becomes the First Chinese Tyre Brand to Enter the Global Top 10 by Brand Value Summary

All, NewsAugust 3, 20261KViews 5Likes 0Comments

Chinese premium tyre manufacturer Sailun has achieved a historic milestone by becoming the first Chinese tyre brand to enter the global Top 10 in the Brand Finance Tyres 25 ranking. Sailun's brand value increased by 13% to USD 905 million, making it China's most valuable tyre brand. The report also highlights Linglong as China's strongest…

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