In December 2024, I had the opportunity to visit the Oman market for the very first time — a major milestone, considering Oman is one of our most promising and high-potential regions.
The objective was clear:
✅ Deepen relationships with existing clients
✅ Build trust with new partners
✅ Understand market challenges firsthand
✅ And most importantly — set the foundation to double our business in Oman by 2025
Leadership Means Listening
Across Muscat, Nizwa, and Sohar, I met partners face-to-face, understanding their operating environments, application challenges and evolving fleet demands.
A desk can’t reveal what the road can. Market leadership begins with deep listening, not just product pitches.
Turning Feedback into Solutions
One fleet operator shared recurring issues with a specific tyre pattern. Instead of deflecting, I dove into root cause analysis:
- Vehicle type and load profile
- Payload frequency and trip distance
- Driver break cycles
We identified misuse: vehicles running 600 km one-way trips without breaks — a critical factor in tyre overheating. I personally guided their fleet manager on corrective measures and recommended break intervals every 200 km.
We followed up with a technical session, aligning the right tyre for the right application, and trained the team on preventive tyre care.
Outcome: The tyres showed excellent performance after three months — validating our hands-on, consultative approach.
Adding Value: Practical Advice
I also recommended they rotate tyres every 10,000–15,000 km to extend tyre life. Small steps, big savings — and it all starts with listening and sharing expertise.
Addressing the Price Point
In high-stakes B2B sourcing, price objections are common. A key partner raised concerns over pricing.
Here’s what I presented — cost-per-kilometre logic:
| Brand | Price | KMS |
| Other brand | $ 90.00 | 70000 |
| Our brand | $ 100.00 | 108000 |
| Differnce | 11% | 54% |
By investing just 11% more upfront, the fleet gained 54% more mileage — a smarter procurement decision over the lifecycle.
In B2B, leadership is about shifting conversations from cost to total value delivered.
Cementing Market Exclusivity
Midway through the trip, our top partner requested market exclusivity and committed to tripling their container volume if granted. This wasn’t just a sales pitch — it was a strategic proposal backed by years of mutual trust.
After internal alignment, we approved it — not for volume alone, but because strategic focus and long-term alignment deliver sustainable growth.
Expanding with Confidence
We also introduced our second brand into Oman, targeting niche segments and expanding our portfolio relevance. We’re not just maintaining market share — we’re deepening our strategic depth.
A Message to Tyre Distributors and Fleet Leaders
Trojan | The Global Tyre Co. doesn’t just supply tyres — we drive results. With on-ground support, application-specific consultation, and a global supply network, we ensure our partners are always a step ahead.
In an industry where uptime, mileage, and performance matter — we lead from the front.
📌 Looking for a Strategic Tyre Sourcing Partner?
If you’re a regional distributor or a high-volume fleet operator looking for a long-term, performance-first tyre partner — we’re ready to align with your goals.
👉 Explore global B2B tyre sourcing opportunities with Trojan | The Global Tyre Co.
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