Dunlop has launched its latest line of all-season tyres, the Dunlop All Season 2. This release targets a growing segment of the market projected to expand by two to three percent annually from 2023 to 2028. The All Season 2 is tailored to fit a range of modern vehicles, from city cars to SUVs, and will be available in 59 SKUs between 14- and 19-inchesstarting February 2024.
Goodyear emphasizes the tyre’s extensive development process, involving over 12,500 hours of research and testing, to ensure excellent performance and value. Innovative features include 3D blading for enhanced traction, optimized casing shape for stability, and a uniform pressure distribution for longer tread life. These advancements aim to meet the demands of drivers prioritizing performance and durability in their tyres.
Sonia Leneveu, Director of Marketing Consumer Europe, expresses enthusiasm for the All Season 2, noting its cutting-edge technology and significant progress in Dunlop’s all-season offerings. With a focus on addressing the diverse weather conditions across Europe, the tyre is poised to cater to the needs of millions of drivers seeking reliable performance throughout the year.Recognizing the imperative of local production to meet escalating demand, Yokohama Rubber underscores its commitment to rapidly catering to the burgeoning tyre needs of the North American market. The sprawling facility, spanning approximately 610,000 square meters, is designed for future expansion, underscoring the company’s long-term vision and adaptability.
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