A Grounded Look at Tyre Technology in the Age of EVs With the rise of electric vehicles (EVs), the automotive industry is undergoing a major transformation. As exciting as this is, it’s important to remember that tyres, a component we often take for granted, are also evolving to meet the demands of this new era.…

Chinese tyres have rapidly gained traction in the global market over the past decade, driven by significant advances in technology, cost-effective manufacturing, and increased global presence. Once seen primarily as budget alternatives, many Chinese tyre brands are now recognized for their quality and performance that can rival established global brands. Let’s explore why Chinese tyres…

Off-road adventures are exhilarating, taking enthusiasts through rugged terrains and challenging landscapes. However, the success of these adventures largely hinges on the performance of the vehicle's tyres. The design of off-road tyres is crucial, influencing traction, durability, and overall driving experience. In this blog, we’ll explore how various tyre design elements impact off-road capabilities and…

Introduction With increasing environmental concerns and stringent regulations, the tyre industry is turning to sustainable practices and innovative recycling technologies. This blog delves into the best practices, global case studies, and strategies that are shaping the future of tyre recycling and value recovery. We'll explore various aspects of the tyre industry's approach to sustainability, including:…