When we think about innovation in transportation, our minds often jump to electric vehicles, autonomous fleets or advanced drivetrains. Yet, one of the most impactful technological revolutions is happening where the rubber meets the road — in tyre technology. Far from being just a round piece of rubber, tyres today are becoming smarter, stronger and…

Entering the tyre import business can be exciting — offering access to growing markets, high demand and strong long-term potential. Yet, for many first-time importers, the journey comes with challenges that can quickly turn opportunities into costly lessons. At Trojan Global Tyre Co., with decades of global sourcing experience across 100+ markets, we’ve seen these…

In the mining and construction industries, tyres are more than just a component of heavy equipment — they are a critical investment. Off-The-Road (OTR) tyres carry enormous loads, withstand extreme terrains and directly impact operational efficiency and profitability. Selecting the right OTR tyre goes beyond size; it requires understanding performance, safety and long-term cost-effectiveness. 1.…

In December 2024, I had the opportunity to visit the Oman market for the very first time — a major milestone, considering Oman is one of our most promising and high-potential regions. The objective was clear: ✅ Deepen relationships with existing clients ✅ Build trust with new partners ✅ Understand market challenges firsthand ✅ And…

For decades, premium tyre markets were dominated by names like Michelin, Bridgestone, Goodyear, and Continental. But today, a powerful new group of Chinese tyre brands has entered the ring — not as low-cost alternatives, but as genuine premium competitors. From logistics fleets in the Middle East to distributors in Africa and Asia, more businesses are…

Uzbekistan is quickly emerging as one of the most promising growth markets in Central Asia for commercial tyres. As its construction, transport, and logistics industries scale up rapidly — driven in part by infrastructure developments tied to China’s Belt and Road Initiative (BRI) — the demand for durable, high-performance tyres is at an all-time high.…

If you’ve ever worked in the tyre trade across the GCC—be it in UAE, Qatar, Oman, Kuwait, or Bahrain—you’ll agree on one thing: tyres are not just about rubber and tread. They’re about reputation. Your reputation. Your customer's uptime. Your bottom line. As someone who works daily with fleets, importers, and regional distributors, I’m…