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Zubair Ahmed

6 articles published

Warrior WD421 315/80R22.5 22PR – Upgraded for Heavy-Duty Performance

Warrior WD421 315/80R22.5 22PR – Upgraded for Heavy-Duty Performance In today’s demanding transport and construction environment, tyres are not just a component — they are a critical cost driver for fleets. From cement mixers to dump trucks operating in harsh on/off-road conditions, fleets require tyres that deliver strength, durability, and longer mileage. The Warrior Premium…

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Tyre Importers

5 Common Mistakes First-Time Tyre Importers Make — and How to Avoid Them

Entering the tyre import business can be exciting — offering access to growing markets, high demand and strong long-term potential. Yet, for many first-time importers, the journey comes with challenges that can quickly turn opportunities into costly lessons. At Trojan Global Tyre Co., with decades of global sourcing experience across 100+ markets, we’ve seen these…

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OTR tyres on mining and construction equipment

Understanding OTR Tyres: What Mining & Construction Companies Need to Know

In the mining and construction industries, tyres are more than just a component of heavy equipment — they are a critical investment. Off-The-Road (OTR) tyres carry enormous loads, withstand extreme terrains and directly impact operational efficiency and profitability. Selecting the right OTR tyre goes beyond size; it requires understanding performance, safety and long-term cost-effectiveness. 1.…

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Chinese premium tyres leading global tyre competition

Chinese Premium Tyres Are Changing the Game: A New Era in Global Tyre Competition

For decades, premium tyre markets were dominated by names like Michelin, Bridgestone, Goodyear, and Continental. But today, a powerful new group of Chinese tyre brands has entered the ring — not as low-cost alternatives, but as genuine premium competitors. From logistics fleets in the Middle East to distributors in Africa and Asia, more businesses are…

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On the Road in Jordan Field Insights from a Strategic Sales Trip

On the Road in Jordan: Field Insights from a Strategic Sales Trip

Between April 19 and May 1, I conducted an intensive sales trip across Jordan, covering key cities such as Amman, Al-Karak, and Aqaba. The purpose was clear: strengthen brand positioning, understand market dynamics, support local partners, and explore new opportunities for strategic growth—particularly for premium Chinese tyre brands. This trip was beyond sales—it was about…

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