In the mining and construction industries, tyres are more than just a component of heavy equipment — they are a critical investment. Off-The-Road (OTR) tyres carry enormous loads, withstand extreme terrains and directly impact operational efficiency and profitability. Selecting the right OTR tyre goes beyond size; it requires understanding performance, safety and long-term cost-effectiveness. 1.…

For decades, premium tyre markets were dominated by names like Michelin, Bridgestone, Goodyear, and Continental. But today, a powerful new group of Chinese tyre brands has entered the ring — not as low-cost alternatives, but as genuine premium competitors. From logistics fleets in the Middle East to distributors in Africa and Asia, more businesses are…

Between April 19 and May 1, I conducted an intensive sales trip across Jordan, covering key cities such as Amman, Al-Karak, and Aqaba. The purpose was clear: strengthen brand positioning, understand market dynamics, support local partners, and explore new opportunities for strategic growth—particularly for premium Chinese tyre brands. This trip was beyond sales—it was about…