Budget tyres are big business. In 2025, they make up a major share of tyre imports across Africa, the Middle East, and Eastern Europe — not because buyers want cheap, but because fleets and retailers want margin, movement, and market fit. But let’s be clear: Not all budget brands are equal. Some are factory-owned and…

In today’s competitive global tyre market, importers and distributors need reliable manufacturers with proven capacity, broad product lines, and long-term performance. That’s where Shandong Hengfeng Rubber & Plastic Co., Ltd. stands out. With six factories, over 5,000 employees, and exports to more than 160 countries, Hengfeng is one of China’s most respected tyre manufacturers. Its…

As the European automotive landscape evolves, so does the demand for affordable, ECE-compliant passenger car tyres. Indian manufacturers are stepping up—offering high-quality PCR (Passenger Car Radial) tyres that compete on performance, price, and durability, while meeting the EU’s stringent standards. In 2025, several Indian brands are standing out across European roads. Here’s a curated list…