Build a Brand That Works For You — Not Just the Manufacturer
Trojan enables distributors, traders, and regional suppliers to create their own tyre brands — without managing factories or stockpiles. With full control over branding, packaging, catalogues, and go-to-market support, you gain visibility, loyalty, and long-term pricing power.
Whether you’re launching a fresh identity or transitioning from generic stock, our private branding solutions ensure you position yourself as a true brand owner — not just a buyer.
Why Build Your Own Brand with Trojan
- Access to Proven Patterns and Sizes
Choose from PCR, TBR, OTR, and specialty tyres tested across global terrains.
- Custom Sidewall, Packaging & Naming
Get assistance with naming, visual identity, sidewall branding, and carton design.
- Sales & Marketing Enablement
We provide brochures, product photos, spec sheets, brand decks, and training on how to position and sell your new brand to dealers or end buyers
- MOQ Flexibility for Brand Launches
Start with a smaller volume and scale up — without compromising brand quality.
- Market-Matched Brand Strategy
Receive tailored guidance on which SKUs and patterns to launch based on traction in similar markets.
Who It's For:
- Distributors protecting or growing local market share
- Traders building a long-term tyre portfolio
- Resellers wanting to lead with brand rather than price
- Dealer networks seeking an owned-label advantage
A Private Brand Success Snapshot
One of our partners in Latin America launched their own tyre label using Trojan’s full-service private branding package. Within 3 quarters, their brand represented 40% of their total monthly sales — with consistent container loads and full control over product marketing. We’ve supported similar launches across Africa, the Middle East, and Southeast Asia.